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Everything a social media manager needs in one feed: guides, videos, shorts, tools and prompts.

Prompts
Creation

2026-10-08

Prompt: the same piece on three networks without looking copied

If the idea does not work on one of the networks, the right answer is to say so. Posting everywhere is not an obligation.

Adapting is not shortening. The prompt that rewrites for each network's shape instead of cutting words.

I will give you a piece written for one network. Rewrite it for Instagram, LinkedIn and TikTok.

For each one:
- its own first line, written for that network's fold
- its own structure (LinkedIn takes paragraphs, TikTok needs speech, Instagram lives on the first
  sentence)
- the same argument, with different examples if the originals do not travel
- a closing ask that is actually possible on that network

Do not shorten the original: rewrite it. If the idea does not work on one of the networks, say it
does not and explain why, instead of forcing a version.

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Prompts
Strategy

2026-09-24

Prompt: adapt a piece for another market without sounding translated

A piece about Black Friday translated literally into a market where the date carries no weight is a correct and useless piece.

Translating changes the words. Adapting changes the examples, the references and what you can take for granted.

I will give you a piece written for one market. Adapt it for the market I name.

What you must change:
- examples and brands: use references that audience recognises
- figures and currency, with orders of magnitude that are realistic there
- commercial dates: not every market has the same ones
- what can be taken for granted about rules, taxes and platforms

What you must not change: the argument and the structure.

At the end, list what you changed and why. If some part does not apply to that market, say it does
not apply instead of rewriting it by force.

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Prompts
Creation

2026-08-14

Prompt: turn an article into a carousel that makes sense

If the middle cards can be viewed in any order, there is no sequence. And without a sequence there is no reason to swipe.

Not splitting text across cards. Finding the sequence that only works by swiping.

I will give you an article. Turn it into a 7-card carousel.

Structure rules:
- card 1: a concrete promise, with the result the reader takes away
- card 2: the proof the promise holds (a number, an example, a contradiction)
- cards 3 to 6: one step each, in the order they are carried out
- card 7: what to do next

Text rules: 25 words maximum per card. No card may make sense out of its position. If you can
shuffle the middle cards without loss, it is not a carousel, it is a list, and you should tell me
that instead of continuing.

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Prompts
Customer stories

2026-07-28

Prompt: find the objections hidden in your comments

The question that repeats ten times in the inbox is the piece of content missing from the site.

A month of comments holds the list of reasons people do not buy. Almost nobody reads it.

Read this profile's comments and messages from the last month and answer three things:

1. Which questions repeat? Group them by subject and say how many times each appeared.
2. Which objections show up, even when they are not phrased as questions? (price, trust, timing,
   complexity, "not for me")
3. What words do these people use to describe what they need? Quote them exactly.

Do not count compliments or thank-yous. Do not suggest answers: just show me what is there, with
real examples. If an objection appears only once, say it appeared only once.

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Videos
Strategy

2024-01-19

How to Submit Posts for Approval on Swonkie

Introducing a seamless approval process with Swonkie! 🚀 In this tutorial, we'll guide you through the steps of submitting posts for approval using Swonkie's innovative system. Say goodbye to the hass

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Videos
Strategy

2024-01-19

How to Add Your Social Media Profiles on Swonkie

Welcome to Swonkie! 🚀 In this video, we'll guide you through the essential steps on how to add your social media profiles to Swonkie. Whether you're a marketing professional or someone passionate abo

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Prompts
Analytics

2026-10-06

Prompt: what to measure for this goal, and what to ignore

The list of what you will ignore is more useful than the list of what you will measure. It is the one that stops the report growing.

Pick three metrics before you start, and write down which ones do not matter. That is the part that stops the thirty-page report.

I will tell you this brand's goal for the next three months.

Answer with:
1. The three metrics that answer that goal. No more than three.
2. For each one, what makes it rise misleadingly, and what to put beside it so you do not fall for
   that.
3. The metrics we will deliberately ignore, with the reason in one line.
4. The baseline I need to record today to be able to compare in three months.

If the goal is badly framed for measurement, say so and propose a measurable version before
answering the rest.

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Prompts
Competitors

2026-09-17

Prompt: audit a profile before pitching for the work

Question 5 is the one that changes the meeting. Arriving with a list of nothing but faults is the fastest way to put someone on the defensive.

Thirty minutes of reading before a sales meeting, done in three. What to ask of a profile that is not a client yet.

Analyse this public profile as if you were preparing for a meeting with the brand. Answer these
questions, in this order, with concrete examples of posts:

1. What does this brand say it is, and what does the profile show it is? Where do the two not
   match?
2. What formats does it use, how often, and which one visibly gets more response?
3. What subject does its audience actually comment on, beyond compliments?
4. Three things being left on the table. Concrete, not generic advice.
5. One thing it does well that I should not propose changing.

Do not use metrics you cannot see from outside. If you lack the data for an answer, write that you
lack it instead of estimating.

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Prompts
AI & Andie

2026-08-20

Prompt: turn one recorded session into five pieces

If the sentence does not work as it is, pick another moment. A clip that needs rescuing in the edit was never a good clip.

An hour-long workshop contains at least five pieces of content. The prompt that finds them without inventing any.

I am going to give you the transcript of a recorded session. Find five moments that stand on their
own, outside the context of the session.

For each one give me:
- the start and end minute
- the exact sentence that carries the idea
- which format it suits best (short, text post, carousel)
- the hook for the first line

Rules: a moment has to make sense to someone who did not watch the rest. Do not stitch together
parts from different points of the session. Do not improve the speaker's words: if the sentence
does not work as it is, pick another moment.

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Prompts
AI & Andie

2026-08-11

Prompt: review a month of content before scheduling it

Do not rewrite anything. The review that works is the one that points, not the one that replaces.

A review that catches repetition, unbacked promises and pieces with no purpose, before the whole thing goes into the queue.

Look at the pieces I have planned for next month and answer four questions, in this order:

1. Which subjects repeat less than two weeks apart? Name them and suggest which one to change or
   push back.
2. Which pieces make a promise the body does not keep? Quote the sentence.
3. Which pieces have no clear goal (reach, conversation, conversion)? List them without inventing
   one for them.
4. Where is the format mix out of balance against what usually works in my data?

Do not rewrite anything. Point, with the reference of the piece, and end with the three changes
that make the most difference. If there is not enough data for question 4, say so.

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Videos
Strategy

2024-01-19

How to Plan Your Content Calendar on Swonkie

Unlock the efficiency of content planning with Swonkie! 🚀 In this tutorial, we'll guide you through the incredibly useful process of planning your content calendar on Swonkie. This feature is a game-

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Prompts
Creation

2026-09-26

Prompt: twenty hooks from a single idea

Twenty versions are not for publishing twenty times. They are so the choice is a choice.

The same idea said twenty ways. It is for choosing the first line, not for publishing twenty times.

I will give you an idea. Write 20 different first lines for the same idea, spread across these five
types, four of each:

- a direct, concrete statement
- a question the audience has already asked itself
- a specific number or data point
- a contradiction of what people usually say
- a half-second scene (someone doing something)

Rules: 12 words maximum each. None may start with "Did you know". None may promise what the content
does not deliver. No superlatives ("the best", "the biggest", "the definitive").

At the end, pick the three that would work best in a feed and say why in one line each.

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Prompts
Creation

2026-09-12

Prompt: the angle we have not used yet

A subject can simply be done. Admitting it saves the fourth piece nobody will read.

Before writing another piece on the same subject, find out how it has already been covered.

I will give you a subject this brand has already published on several times.

First, list the angles it has been covered from, with the matching piece. Group by approach:
explainer, opinion, case study, common mistake, comparison, behind the scenes, data.

Then tell me which of those angles have not been used for this subject, and for each one write in
a line what the piece would say.

If every angle is exhausted, say so. Do not invent a new angle just to fill the list: a subject can
simply be done.

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Prompts
Analytics

2026-09-03

Prompt: turn a monthly report into something a client reads

If a number went up because of a single post, say so. That is the difference between a report and a sales deck.

Numbers do not convince on their own. The prompt that turns a month of metrics into three paragraphs a person actually reads.

You have last month's data for a profile. Write the executive summary of a report for a client who
does not work in marketing.

Required structure, three paragraphs:
1. The most relevant thing that happened, with the number that proves it.
2. Why it happened, tied to concrete decisions we made.
3. What we will do next because of it.

Rules: no technical term without an explanation in the same sentence. No percentage without the
absolute value beside it. If a number went up because of a single post, say so. If any indicator
got worse, it belongs in the summary, not buried in the tables.

200 words maximum. Do not invent causes: if the data does not explain a change, write that it does
not.

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Prompts
Customer stories

2026-08-18

Prompt: writing the reply to a public complaint

The third option is always silence, and it exists because it has to be on the table alongside the other two.

Three versions of the same reply, so you can choose with a cool head instead of writing with a hot one.

I will paste a negative public comment about the brand. Before writing anything, classify it: a
fair criticism, a misunderstanding, or provocation with no request in it.

Then write three possible replies:
1. Short, public, acknowledging and offering a concrete path
2. Short, public, correcting a wrong fact without sarcasm
3. No reply at all, with the reason why not replying is better

Rules: never "we're sorry you feel that way". No explanation longer than two sentences. Never
promise anything I have not confirmed is possible.

At the end, say which of the three you recommend and why.

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Videos
Strategy

2024-01-19

How to Onboard New Team Members on Swonkie

Welcome to seamless team collaboration with Swonkie! 🚀 In this tutorial, we'll guide you through the effortless process of onboarding new team members using Swonkie's powerful features.

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