Everything a social media manager needs in one feed: guides, videos, shorts, tools and prompts.
2026-08-06
An estimate is not a commitment to the future. It is what lets you know, halfway through, whether you are still on plan.
Budget, CPM, clicks, conversion and value. The sum that stops you promising a client the impossible.
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The question that repeats ten times in the inbox is the piece of content missing from the site.
A month of comments holds the list of reasons people do not buy. Almost nobody reads it.
Read this profile's comments and messages from the last month and answer three things: 1. Which questions repeat? Group them by subject and say how many times each appeared. 2. Which objections show up, even when they are not phrased as questions? (price, trust, timing, complexity, "not for me") 3. What words do these people use to describe what they need? Quote them exactly. Do not count compliments or thank-yous. Do not suggest answers: just show me what is there, with real examples. If an objection appears only once, say it appeared only once.
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2026-07-24
Once the hours are in the sum, five networks stop looking cheap.
Organic content is not free. It is the sum nobody does, because the hours never reach an invoice.
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2026-07-21
A profile with 50k followers that reaches 2k people should not be scored against the 50k.
Interactions over reach, which is the only version of the sum that survives being shown to a client.
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Ready to elevate your Swonkie skills? 🚀 In this tutorial, we dive deeper into Swonkie's intermediate-level features, showing you how to take your social media game to the next level. From mastering t
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Welcome to the world of Swonkie! 🚀 In this comprehensive beginner's guide, we'll take you through the essential steps to navigate Swonkie. Whether you're new to social media management or just gettin
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Calling all Swonkie experts! 🚀 This video is tailor-made for you. Join us as we explore the advanced features and secret hacks that make Swonkie a powerhouse for social media management. From masteri
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Introducing a seamless approval process with Swonkie! 🚀 In this tutorial, we'll guide you through the steps of submitting posts for approval using Swonkie's innovative system. Say goodbye to the hass
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Unlock the efficiency of content planning with Swonkie! 🚀 In this tutorial, we'll guide you through the incredibly useful process of planning your content calendar on Swonkie. This feature is a game-
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Welcome to seamless team collaboration with Swonkie! 🚀 In this tutorial, we'll guide you through the effortless process of onboarding new team members using Swonkie's powerful features.
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Gain unparalleled insights into your brand's online presence with Swonkie! 🚀 In this tutorial, we'll guide you through harnessing the power of Swonkie's Social Listening feature. Discover how this po
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Uncover the secrets to strategic social media success with Swonkie! 🚀 In this tutorial, we'll explore a game-changing Swonkie feature that gives you real-time insights into your competitors and enabl
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Take your content scheduling to the next level with Swonkie! 🚀 In this tutorial, we're diving into the advanced features of the Editorial Calendar to help you master the art of content scheduling. Sw
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Discover the art of streamlined collaboration with Swonkie! 🚀 In this tutorial, we'll guide you through the intricacies of managing your team and client workflow using Swonkie's powerful "Submit for
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Elevate your social media engagement with Swonkie! 🚀 In our latest video, we'll guide you through the essential feature known as "Activity" on Swonkie. This feature is a game-changer for professional
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Embark on a journey of creative possibilities with Swonkie! 🚀 In this tutorial, we'll guide you through the exciting process of creating new posts for each social media platform on Swonkie. Let's exp
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Step into the world of data-driven advertising success with Swonkie! 🚀 In this tutorial, we'll guide you through the process of creating and analyzing campaign reports on Swonkie. This feature empowe
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Streamline your social media management with Swonkie! 🚀 In this video, we'll show you the simple and intuitive process of creating a new post for different profiles. Managing multiple accounts has ne
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Unlock the power of data with Swonkie's Reports feature! 🚀 In this tutorial, we'll guide you through the process of analyzing your social media metrics and creating insightful reports. This feature i
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Welcome to Swonkie! 🚀 In this video, we'll guide you through the essential steps on how to add your social media profiles to Swonkie. Whether you're a marketing professional or someone passionate abo
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Sigh Ahhh the action plan. Some call it “getting your hands dirty”, “rolling up your sleeves” or even “bending the spring”. Regardless of what we call…
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By the end of 2023, the number of social media users is expected to be 4.89 billion, which is equivalent to around 60% of the…
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Setting social media goals is akin to looking at the top of the mountain and saying, “I will get there!” It is well known that…
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It is a fact: working on your online presence without creating your buyer personas is no longer an option. Your audience wants to feel special…
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When you talk about SWOT analysis, sirens go off. Just like SWAT, SWOT analysis polices the internal and external environment of your social networks. This…
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On social media, it’s very easy to get distracted by the ” pink world” of content creation, engagement, and connecting with your audience. But managing…
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“Finally,” you say. “The content calendar is finished and the posts are coming out as usual, it’s time to take the foot off the gas.”…
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What if we told you that copywriting frameworks can reduce writer’s block? It’s true: being the right-hand tool for any copywriter, these frameworks structure ideas,…
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“I got 150 likes on my post” Hmmm… ok! So what? Is that good or bad? Without benchmarking your social media, this is exactly what…
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Artificial Intelligence has come to change the way tasks are executed – and content creation for social media is no exception. As such, several platforms…
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The algorithm and your followers will thank you for having the correct post sizes in your social media posts. But finding that information isn’t as…
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*Sigh* Ahhh… the Briefing. Hated by some, loved by others, the briefing is an essential piece of paper (or not in these days) to document…
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A common goal of all social media managers is to get their content seen by as many eyeballs as possible. To do this you need…
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Answer honestly. How many times have you Googled something and you went to the second page of results? 2 times? 4 times? The reality is…
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“If you give us €20,000, we’ll create a marketing plan for you” If any company came to you and made you this proposal, as it…
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Getting the customer to say “yes” enough times, until they make a purchase. If you are a social media manager or marketeer, in essence, your…
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Lack of time. This is one of the main complaints of those who manage multiple social media accounts. Having to post on each of the…
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Stay ahead of the game in the Artificial Intelligence (A.I.) revolution by reading this article and discovering the top artificial intelligence tools for social media…
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Video continues to be the king of content when it comes to social media. In 2021, short video posts had more likes and shares than…
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We recently updated our platform to its most current version! In July we added 5 new updates to our platform that will allow you to…
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Likes or likes are an intrinsic metric to Instagram and often serve as a judge of the value of a content. They are also known…
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Emotional Marketing is a powerful tool to help your business stand out from the crowd. This guide shows you how to use emotional marketing techniques…
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We promised you that as soon as automatic carousel scheduling for Instagram was made available again by Meta’s API Swonkie would make the feature available…
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Having a social media presence and producing good content is important, but just as important is analyzing your social media metrics and knowing which metrics…
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YouTube is currently the second largest search engine and the most used social media for watching videos in Portugal. There are videos on every topic…
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Social Media Managers? Where are you? You are probably lost between Excel sheets analyzing generated reports from all the social media that you manage, or…
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SEO, you’ve certainly heard this word. Although it is one of the most common terms in digital marketing, it is also one of the most…
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You may never have thought of TikTok as a good asset for your business. However, there are several companies that have already joined the platform…
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Google My Business is a free tool from Google that allows you to create a business page. As soon as the page is created, the…
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Digital marketing is essential to every business. SaaS businesses are no exception. SaaS, or Software as a Service, is a business model that has been…
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