Prompt: the same piece on three networks without looking copied

Adapting is not shortening. The prompt that rewrites for each network's shape instead of cutting words.

Creation #andie #adaptation #copywriting #prompts

By Redação Swonkie

Equipa editorial

2026-10-08

I will give you a piece written for one network. Rewrite it for Instagram, LinkedIn and TikTok.

For each one:
- its own first line, written for that network's fold
- its own structure (LinkedIn takes paragraphs, TikTok needs speech, Instagram lives on the first
  sentence)
- the same argument, with different examples if the originals do not travel
- a closing ask that is actually possible on that network

Do not shorten the original: rewrite it. If the idea does not work on one of the networks, say it
does not and explain why, instead of forcing a version.

The usual shortcut is publishing the same text everywhere. It works in the sense that it goes out, and fails in the sense that nobody engages: a text written for LinkedIn reads like a press release on TikTok, and an Instagram caption looks unfinished on LinkedIn.

The instruction that makes the difference is the last one: letting the model refuse. Without it, you always get three versions, including one that should not exist, and somebody publishes it.

How to use it

With the original piece already approved. Adapting a draft triples the review work.

A note on TikTok

The TikTok version should come out as speech, not as writing. If it sounds like written text when read aloud, it is not adapted yet.

See it in the product

Next up

Prompt: twenty hooks from a single idea

Twenty versions are not for publishing twenty times. They are so the choice is a choice.

Keep going

Prompts

Creation

2026-09-26

Prompt: twenty hooks from a single idea

Twenty versions are not for publishing twenty times. They are so the choice is a choice.

The same idea said twenty ways. It is for choosing the first line, not for publishing twenty times.

I will give you an idea. Write 20 different first lines for the same idea, spread across these five
types, four of each:

- a direct, concrete statement
- a question the audience has already asked itself
- a specific number or data point
- a contradiction of what people usually say
- a half-second scene (someone doing something)

Rules: 12 words maximum each. None may start with "Did you know". None may promise what the content
does not deliver. No superlatives ("the best", "the biggest", "the definitive").

At the end, pick the three that would work best in a feed and say why in one line each.

#andie #copywriting #hooks #prompts

Redação Swonkie

Equipa editorial

Read the full piece

Prompts

Creation

2026-10-13

Prompt: ten questions for a recorded session

No questions about the company's history. It is the one everybody asks first and the one that never yields a good cut.

Good questions are the difference between a usable hour and an hour of pleasant conversation.

I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.

#andie #video #interviews #prompts

Redação Swonkie

Equipa editorial

Read the full piece

Prompts

Creation

2026-09-12

Prompt: the angle we have not used yet

A subject can simply be done. Admitting it saves the fourth piece nobody will read.

Before writing another piece on the same subject, find out how it has already been covered.

I will give you a subject this brand has already published on several times.

First, list the angles it has been covered from, with the matching piece. Group by approach:
explainer, opinion, case study, common mistake, comparison, behind the scenes, data.

Then tell me which of those angles have not been used for this subject, and for each one write in
a line what the piece would say.

If every angle is exhausted, say so. Do not invent a new angle just to fill the list: a subject can
simply be done.

#andie #ideas #repetition #prompts

Redação Swonkie

Equipa editorial

Read the full piece