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Prompt: ten questions for a recorded session

Good questions are the difference between a usable hour and an hour of pleasant conversation.

By Redação Swonkie

Equipa editorial

2026-10-13

I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.

An hour-long session yields six to ten short pieces, but only if the answers work in isolation. Which is why the preparation is not about the subject: it is about the shape of the questions.

Two conditions do the work. Two-to-three-minute answers produce usable cuts; an eight-minute answer has to be edited, and editing is where all the time goes. Two questions about what went wrong produce the moments people share, and are always the ones nobody thinks to ask.

How to use it

Send the questions to the person in advance, but not a script of the answers. Someone prepared answers better; someone with memorised answers sounds like they are reading.

After the recording

Move on to pulling out the moments.

See it in the product

Keep going

Prompts
AI & Andie

2026-08-20

Prompt: turn one recorded session into five pieces

If the sentence does not work as it is, pick another moment. A clip that needs rescuing in the edit was never a good clip.

An hour-long workshop contains at least five pieces of content. The prompt that finds them without inventing any.

I am going to give you the transcript of a recorded session. Find five moments that stand on their
own, outside the context of the session.

For each one give me:
- the start and end minute
- the exact sentence that carries the idea
- which format it suits best (short, text post, carousel)
- the hook for the first line

Rules: a moment has to make sense to someone who did not watch the rest. Do not stitch together
parts from different points of the session. Do not improve the speaker's words: if the sentence
does not work as it is, pick another moment.

Redação Swonkie

Equipa editorial

Read the full piece
Prompts
Creation

2026-10-08

Prompt: the same piece on three networks without looking copied

If the idea does not work on one of the networks, the right answer is to say so. Posting everywhere is not an obligation.

Adapting is not shortening. The prompt that rewrites for each network's shape instead of cutting words.

I will give you a piece written for one network. Rewrite it for Instagram, LinkedIn and TikTok.

For each one:
- its own first line, written for that network's fold
- its own structure (LinkedIn takes paragraphs, TikTok needs speech, Instagram lives on the first
  sentence)
- the same argument, with different examples if the originals do not travel
- a closing ask that is actually possible on that network

Do not shorten the original: rewrite it. If the idea does not work on one of the networks, say it
does not and explain why, instead of forcing a version.

Redação Swonkie

Equipa editorial

Read the full piece
Prompts
Creation

2026-09-26

Prompt: twenty hooks from a single idea

Twenty versions are not for publishing twenty times. They are so the choice is a choice.

The same idea said twenty ways. It is for choosing the first line, not for publishing twenty times.

I will give you an idea. Write 20 different first lines for the same idea, spread across these five
types, four of each:

- a direct, concrete statement
- a question the audience has already asked itself
- a specific number or data point
- a contradiction of what people usually say
- a half-second scene (someone doing something)

Rules: 12 words maximum each. None may start with "Did you know". None may promise what the content
does not deliver. No superlatives ("the best", "the biggest", "the definitive").

At the end, pick the three that would work best in a feed and say why in one line each.

Redação Swonkie

Equipa editorial

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