Prompt: twenty hooks from a single idea

The same idea said twenty ways. It is for choosing the first line, not for publishing twenty times.

Creation #andie #copywriting #hooks #prompts

By Redação Swonkie

Equipa editorial

2026-09-26

I will give you an idea. Write 20 different first lines for the same idea, spread across these five
types, four of each:

- a direct, concrete statement
- a question the audience has already asked itself
- a specific number or data point
- a contradiction of what people usually say
- a half-second scene (someone doing something)

Rules: 12 words maximum each. None may start with "Did you know". None may promise what the content
does not deliver. No superlatives ("the best", "the biggest", "the definitive").

At the end, pick the three that would work best in a feed and say why in one line each.

The first line decides almost everything, and the first line that occurs to a person is almost always the most obvious one. The value here is not the twenty lines: it is having enough alternatives that picking one is a decision.

The constraints matter. "Did you know" is banned because it is the most worn-out hook on the internet. Superlatives are banned because they say nothing and devalue the rest. And promising only what you deliver is what separates a hook from bait, which costs more than poor reach.

How to use it

With the idea already written, not before. A hook for a piece that does not exist leads to writing the piece to serve the hook, and that is how you end up with headlines better than the content.

A note on the "scene" type

It is the least used and usually the one that works best in video. "She looked at the report and shut the laptop" holds attention better than any statistic.

See it in the product

Next up

Prompt: the same piece on three networks without looking copied

If the idea does not work on one of the networks, the right answer is to say so. Posting everywhere is not an obligation.

Keep going

Prompts

Creation

2026-10-08

Prompt: the same piece on three networks without looking copied

If the idea does not work on one of the networks, the right answer is to say so. Posting everywhere is not an obligation.

Adapting is not shortening. The prompt that rewrites for each network's shape instead of cutting words.

I will give you a piece written for one network. Rewrite it for Instagram, LinkedIn and TikTok.

For each one:
- its own first line, written for that network's fold
- its own structure (LinkedIn takes paragraphs, TikTok needs speech, Instagram lives on the first
  sentence)
- the same argument, with different examples if the originals do not travel
- a closing ask that is actually possible on that network

Do not shorten the original: rewrite it. If the idea does not work on one of the networks, say it
does not and explain why, instead of forcing a version.

#andie #adaptation #copywriting #prompts

Redação Swonkie

Equipa editorial

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Prompts

Creation

2026-10-13

Prompt: ten questions for a recorded session

No questions about the company's history. It is the one everybody asks first and the one that never yields a good cut.

Good questions are the difference between a usable hour and an hour of pleasant conversation.

I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.

#andie #video #interviews #prompts

Redação Swonkie

Equipa editorial

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Prompts

Creation

2026-09-12

Prompt: the angle we have not used yet

A subject can simply be done. Admitting it saves the fourth piece nobody will read.

Before writing another piece on the same subject, find out how it has already been covered.

I will give you a subject this brand has already published on several times.

First, list the angles it has been covered from, with the matching piece. Group by approach:
explainer, opinion, case study, common mistake, comparison, behind the scenes, data.

Then tell me which of those angles have not been used for this subject, and for each one write in
a line what the piece would say.

If every angle is exhausted, say so. Do not invent a new angle just to fill the list: a subject can
simply be done.

#andie #ideas #repetition #prompts

Redação Swonkie

Equipa editorial

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