Prompt: audit a profile before pitching for the work
Question 5 is the one that changes the meeting. Arriving with a list of nothing but faults is the fastest way to put someone on the defensive.
Thirty minutes of reading before a sales meeting, done in three. What to ask of a profile that is not a client yet.
Analyse this public profile as if you were preparing for a meeting with the brand. Answer these questions, in this order, with concrete examples of posts: 1. What does this brand say it is, and what does the profile show it is? Where do the two not match? 2. What formats does it use, how often, and which one visibly gets more response? 3. What subject does its audience actually comment on, beyond compliments? 4. Three things being left on the table. Concrete, not generic advice. 5. One thing it does well that I should not propose changing. Do not use metrics you cannot see from outside. If you lack the data for an answer, write that you lack it instead of estimating.
Redação Swonkie
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