Prompt: audit a profile before pitching for the work

Thirty minutes of reading before a sales meeting, done in three. What to ask of a profile that is not a client yet.

Competitors #andie #audit #proposals #prompts

By Redação Swonkie

Equipa editorial

2026-09-17

Analyse this public profile as if you were preparing for a meeting with the brand. Answer these
questions, in this order, with concrete examples of posts:

1. What does this brand say it is, and what does the profile show it is? Where do the two not
   match?
2. What formats does it use, how often, and which one visibly gets more response?
3. What subject does its audience actually comment on, beyond compliments?
4. Three things being left on the table. Concrete, not generic advice.
5. One thing it does well that I should not propose changing.

Do not use metrics you cannot see from outside. If you lack the data for an answer, write that you
lack it instead of estimating.

A profile audit done properly before a meeting changes the conversation. The problem is time: nobody does thirty minutes of close reading for a meeting that may go nowhere.

This prompt exists to cut that to three minutes and still produce a defensible reading. Two constraints matter more than the questions: do not estimate metrics invisible from outside (reach, saves and clicks are not visible on a public profile, and turning up with invented numbers destroys credibility at the first question) and find one good thing.

How to use it

Paste the profile URL. Works best on accounts with at least three months of posts.

Afterwards

Take two of the three opportunities into the meeting. A list of three reads like a report; a list of two reads like a conversation.

See it in the product

Next up

Prompt: the final check on a caption

If everything is fine, say everything is fine. A reviewer who always suggests something stops being read.

Keep going

Prompts

Publishing

2026-10-27

Prompt: the final check on a caption

If everything is fine, say everything is fine. A reviewer who always suggests something stops being read.

Seven checks before publishing. None of them is about grammar.

Check this caption before I publish. Go through these in order and answer each with "ok" or with
the concrete problem:

1. Does the first line work on its own, before "see more"?
2. Is the promise in the first line kept by the rest?
3. Is there any claim I could not back up if someone asked?
4. Can you tell what this is about without seeing the image or video?
5. Is there a clear ask at the end, and is it something you can do on this network?
6. Does any sentence need context only someone who works here has?
7. Is there anything an outsider could read as offensive?

Do not rewrite the caption. Point and explain. If everything is fine, say everything is fine
instead of inventing a suggestion.

#andie #captions #review #prompts

Redação Swonkie

Equipa editorial

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Prompts

Strategy

2026-10-20

Prompt: the questions for a kick-off meeting with a client

No question whose answer is on the website. A kick-off is for what is written down nowhere.

The answers missing in month one are always the same. Asking them on day one saves weeks.

I am about to start managing a brand's social media. I will give you the industry, what it sells
and to whom.

Write the kick-off meeting questions, grouped into five blocks:
- business (what actually makes money, what is seasonal, what is changing)
- audience (who buys, who influences the purchase, who will never buy)
- voice (what the brand would never say, who signs off, which subjects are off limits)
- operations (who approves, on what deadline, who answers messages, who holds the access)
- success (what has to happen in three months for this to count as working)

Six questions per block maximum. Open questions, one thing at a time. No question whose answer is
on the brand's website.

At the end, name the three questions that, left unanswered, make the work impossible to do well.

#andie #agencies #onboarding #prompts

Redação Swonkie

Equipa editorial

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Prompts

Creation

2026-10-13

Prompt: ten questions for a recorded session

No questions about the company's history. It is the one everybody asks first and the one that never yields a good cut.

Good questions are the difference between a usable hour and an hour of pleasant conversation.

I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.

#andie #video #interviews #prompts

Redação Swonkie

Equipa editorial

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