Prompt: the final check on a caption

Look at the pieces I have planned for next month and answer four questions, in this order:

1. Which subjects repeat less than two weeks apart? Name them and suggest which one to change or
   push back.
2. Which pieces make a promise the body does not keep? Quote the sentence.
3. Which pieces have no clear goal (reach, conversation, conversion)? List them without inventing
   one for them.
4. Where is the format mix out of balance against what usually works in my data?

Do not rewrite anything. Point, with the reference of the piece, and end with the three changes
that make the most difference. If there is not enough data for question 4, say so.

I am about to start managing a brand's social media. I will give you the industry, what it sells
and to whom.

Write the kick-off meeting questions, grouped into five blocks:
- business (what actually makes money, what is seasonal, what is changing)
- audience (who buys, who influences the purchase, who will never buy)
- voice (what the brand would never say, who signs off, which subjects are off limits)
- operations (who approves, on what deadline, who answers messages, who holds the access)
- success (what has to happen in three months for this to count as working)

Six questions per block maximum. Open questions, one thing at a time. No question whose answer is
on the brand's website.

At the end, name the three questions that, left unanswered, make the work impossible to do well.

I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.