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Prompt: review a month of content before scheduling it

A review that catches repetition, unbacked promises and pieces with no purpose, before the whole thing goes into the queue.

By Redação Swonkie

Equipa editorial

2026-08-11

Look at the pieces I have planned for next month and answer four questions, in this order:

1. Which subjects repeat less than two weeks apart? Name them and suggest which one to change or
   push back.
2. Which pieces make a promise the body does not keep? Quote the sentence.
3. Which pieces have no clear goal (reach, conversation, conversion)? List them without inventing
   one for them.
4. Where is the format mix out of balance against what usually works in my data?

Do not rewrite anything. Point, with the reference of the piece, and end with the three changes
that make the most difference. If there is not enough data for question 4, say so.

Most content plans die of repetition: three pieces on the same subject in the same month, written weeks apart by different people, with nobody noticing.

This prompt exists to catch that before it reaches the queue, and it is deliberately a reviewer, not a rewriter. A model that rewrites hands back a whole plan nobody reviews; a model that points forces a decision.

How to use it

Paste it into the Andie chat with the month already laid out. With no calendar in place there is nothing to review, and the answer degrades into generic advice.

A variation for agencies

Add at the end: "do this per client and do not merge the results". What reads as repetition for one client reads as consistency for another.

See it in the product

Keep going

Prompts
Publishing

2026-10-27

Prompt: the final check on a caption

If everything is fine, say everything is fine. A reviewer who always suggests something stops being read.

Seven checks before publishing. None of them is about grammar.

Check this caption before I publish. Go through these in order and answer each with "ok" or with
the concrete problem:

1. Does the first line work on its own, before "see more"?
2. Is the promise in the first line kept by the rest?
3. Is there any claim I could not back up if someone asked?
4. Can you tell what this is about without seeing the image or video?
5. Is there a clear ask at the end, and is it something you can do on this network?
6. Does any sentence need context only someone who works here has?
7. Is there anything an outsider could read as offensive?

Do not rewrite the caption. Point and explain. If everything is fine, say everything is fine
instead of inventing a suggestion.

Redação Swonkie

Equipa editorial

Read the full piece
Prompts
AI & Andie

2026-08-20

Prompt: turn one recorded session into five pieces

If the sentence does not work as it is, pick another moment. A clip that needs rescuing in the edit was never a good clip.

An hour-long workshop contains at least five pieces of content. The prompt that finds them without inventing any.

I am going to give you the transcript of a recorded session. Find five moments that stand on their
own, outside the context of the session.

For each one give me:
- the start and end minute
- the exact sentence that carries the idea
- which format it suits best (short, text post, carousel)
- the hook for the first line

Rules: a moment has to make sense to someone who did not watch the rest. Do not stitch together
parts from different points of the session. Do not improve the speaker's words: if the sentence
does not work as it is, pick another moment.

Redação Swonkie

Equipa editorial

Read the full piece
Prompts
Strategy

2026-10-20

Prompt: the questions for a kick-off meeting with a client

No question whose answer is on the website. A kick-off is for what is written down nowhere.

The answers missing in month one are always the same. Asking them on day one saves weeks.

I am about to start managing a brand's social media. I will give you the industry, what it sells
and to whom.

Write the kick-off meeting questions, grouped into five blocks:
- business (what actually makes money, what is seasonal, what is changing)
- audience (who buys, who influences the purchase, who will never buy)
- voice (what the brand would never say, who signs off, which subjects are off limits)
- operations (who approves, on what deadline, who answers messages, who holds the access)
- success (what has to happen in three months for this to count as working)

Six questions per block maximum. Open questions, one thing at a time. No question whose answer is
on the brand's website.

At the end, name the three questions that, left unanswered, make the work impossible to do well.

Redação Swonkie

Equipa editorial

Read the full piece