Prompt: the questions for a kick-off meeting with a client

The answers missing in month one are always the same. Asking them on day one saves weeks.

Strategy #andie #agencies #onboarding #prompts

By Redação Swonkie

Equipa editorial

2026-10-20

I am about to start managing a brand's social media. I will give you the industry, what it sells
and to whom.

Write the kick-off meeting questions, grouped into five blocks:
- business (what actually makes money, what is seasonal, what is changing)
- audience (who buys, who influences the purchase, who will never buy)
- voice (what the brand would never say, who signs off, which subjects are off limits)
- operations (who approves, on what deadline, who answers messages, who holds the access)
- success (what has to happen in three months for this to count as working)

Six questions per block maximum. Open questions, one thing at a time. No question whose answer is
on the brand's website.

At the end, name the three questions that, left unanswered, make the work impossible to do well.

Month-three problems almost all come from questions nobody asked on day one: who approves, what the brand never says, what counts as success.

The block most often missing from kick-offs is operations. Two hours get spent on strategy and nobody asks who answers messages on a Saturday. That question starts the first real discussion.

How to use it

Before the meeting, with the brand's site already read. The prompt is told not to repeat what is public, so the output improves a lot if you give it real context rather than just the industry name.

The three final questions

They usually come out as: who approves, what success means in three months, and which subjects are off limits. If you leave the meeting without those, it is worth pressing in writing before starting.

See it in the product

Next up

Prompt: adapt a piece for another market without sounding translated

A piece about Black Friday translated literally into a market where the date carries no weight is a correct and useless piece.

Keep going

Prompts

Strategy

2026-09-24

Prompt: adapt a piece for another market without sounding translated

A piece about Black Friday translated literally into a market where the date carries no weight is a correct and useless piece.

Translating changes the words. Adapting changes the examples, the references and what you can take for granted.

I will give you a piece written for one market. Adapt it for the market I name.

What you must change:
- examples and brands: use references that audience recognises
- figures and currency, with orders of magnitude that are realistic there
- commercial dates: not every market has the same ones
- what can be taken for granted about rules, taxes and platforms

What you must not change: the argument and the structure.

At the end, list what you changed and why. If some part does not apply to that market, say it does
not apply instead of rewriting it by force.

#andie #translation #markets #prompts

Redação Swonkie

Equipa editorial

Read the full piece

Prompts

Publishing

2026-10-27

Prompt: the final check on a caption

If everything is fine, say everything is fine. A reviewer who always suggests something stops being read.

Seven checks before publishing. None of them is about grammar.

Check this caption before I publish. Go through these in order and answer each with "ok" or with
the concrete problem:

1. Does the first line work on its own, before "see more"?
2. Is the promise in the first line kept by the rest?
3. Is there any claim I could not back up if someone asked?
4. Can you tell what this is about without seeing the image or video?
5. Is there a clear ask at the end, and is it something you can do on this network?
6. Does any sentence need context only someone who works here has?
7. Is there anything an outsider could read as offensive?

Do not rewrite the caption. Point and explain. If everything is fine, say everything is fine
instead of inventing a suggestion.

#andie #captions #review #prompts

Redação Swonkie

Equipa editorial

Read the full piece

Prompts

Creation

2026-10-13

Prompt: ten questions for a recorded session

No questions about the company's history. It is the one everybody asks first and the one that never yields a good cut.

Good questions are the difference between a usable hour and an hour of pleasant conversation.

I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.

#andie #video #interviews #prompts

Redação Swonkie

Equipa editorial

Read the full piece