Everything in the hub filed under tools.
2026-08-06
An estimate is not a commitment to the future. It is what lets you know, halfway through, whether you are still on plan.
Budget, CPM, clicks, conversion and value. The sum that stops you promising a client the impossible.
Redação Swonkie
Equipa editorial
2026-07-24
Once the hours are in the sum, five networks stop looking cheap.
Organic content is not free. It is the sum nobody does, because the hours never reach an invoice.
Redação Swonkie
Equipa editorial
2026-07-21
A profile with 50k followers that reaches 2k people should not be scored against the 50k.
Interactions over reach, which is the only version of the sum that survives being shown to a client.
Redação Swonkie
Equipa editorial
