Everything in the hub filed under tools.
2026-09-10
Instagram, instagram and IG are three different sources to an analytics tool. That is how one report becomes three.
Builds the UTM link without breaking the report. Lowercase, no accents, one spelling per value.
Redação Swonkie
Equipa editorial
2026-08-06
An estimate is not a commitment to the future. It is what lets you know, halfway through, whether you are still on plan.
Budget, CPM, clicks, conversion and value. The sum that stops you promising a client the impossible.
Redação Swonkie
Equipa editorial
2026-09-05
A title at the bottom of a vertical video is a title nobody reads. It sits under the caption and the buttons.
The size is the easy half. What ruins a piece is text placed where the buttons are.
Redação Swonkie
Equipa editorial
2026-07-24
Once the hours are in the sum, five networks stop looking cheap.
Organic content is not free. It is the sum nobody does, because the hours never reach an invoice.
Redação Swonkie
Equipa editorial
2026-08-27
The limit that matters is almost never the ceiling. It is the fold, which decides whether the first line did its job.
Paste the caption and see where it passes, where it does not, and where the network folds it behind see more.
Redação Swonkie
Equipa editorial
2026-07-21
A profile with 50k followers that reaches 2k people should not be scored against the 50k.
Interactions over reach, which is the only version of the sum that survives being shown to a client.
Redação Swonkie
Equipa editorial
