Pieces tagged formats, across articles, videos, tools and prompts.
2026-09-05
A title at the bottom of a vertical video is a title nobody reads. It sits under the caption and the buttons.
The size is the easy half. What ruins a piece is text placed where the buttons are.
Redação Swonkie
Equipa editorial
If the middle cards can be viewed in any order, there is no sequence. And without a sequence there is no reason to swipe.
Not splitting text across cards. Finding the sequence that only works by swiping.
I will give you an article. Turn it into a 7-card carousel. Structure rules: - card 1: a concrete promise, with the result the reader takes away - card 2: the proof the promise holds (a number, an example, a contradiction) - cards 3 to 6: one step each, in the order they are carried out - card 7: what to do next Text rules: 25 words maximum per card. No card may make sense out of its position. If you can shuffle the middle cards without loss, it is not a carousel, it is a list, and you should tell me that instead of continuing.
Redação Swonkie
Equipa editorial
