Social media action plan: How to create it
Sigh Ahhh the action plan. Some call it “getting your hands dirty”, “rolling up your sleeves” or even “bending the spring”. Regardless of what we call…
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Articles
Everything in the hub filed under articles.
Social Media Guide: Statistics, Formats, Schedules, Dimensions and Features
By the end of 2023, the number of social media users is expected to be 4.89 billion, which is equivalent to around 60% of the…
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How to define Social Media goals
Setting social media goals is akin to looking at the top of the mountain and saying, “I will get there!” It is well known that…
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How to Build a Buyer Persona
It is a fact: working on your online presence without creating your buyer personas is no longer an option. Your audience wants to feel special…
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SWOT Analysis for Social Media: Complete Guide
When you talk about SWOT analysis, sirens go off. Just like SWAT, SWOT analysis polices the internal and external environment of your social networks. This…
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Social Media Audit: How to do it easily (+ free checklist)
On social media, it’s very easy to get distracted by the ” pink world” of content creation, engagement, and connecting with your audience. But managing…
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How to Manage a Crisis on Social Media
“Finally,” you say. “The content calendar is finished and the posts are coming out as usual, it’s time to take the foot off the gas.”…
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The 6 most used Copywriting Frameworks (with examples)
What if we told you that copywriting frameworks can reduce writer’s block? It’s true: being the right-hand tool for any copywriter, these frameworks structure ideas,…
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Social Media Benchmark: How to Do It Step by Step
“I got 150 likes on my post” Hmmm… ok! So what? Is that good or bad? Without benchmarking your social media, this is exactly what…
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ANDIE versus ChatGPT: What are the differences when it comes to content creation?
Artificial Intelligence has come to change the way tasks are executed – and content creation for social media is no exception. As such, several platforms…
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Post Dimensions on Each Social Network (2023): Complete Guide
The algorithm and your followers will thank you for having the correct post sizes in your social media posts. But finding that information isn’t as…
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How to Build a Briefing for Social Media
*Sigh* Ahhh… the Briefing. Hated by some, loved by others, the briefing is an essential piece of paper (or not in these days) to document…
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7 Tips to Increase Reach on Instagram
A common goal of all social media managers is to get their content seen by as many eyeballs as possible. To do this you need…
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SEO: A Comprehensive Beginner’s Guide [2024]
Answer honestly. How many times have you Googled something and you went to the second page of results? 2 times? 4 times? The reality is…
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Value Ladder: Earn more Money with Each Step
“If you give us €20,000, we’ll create a marketing plan for you” If any company came to you and made you this proposal, as it…
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Social Proof Explained: 5 Real World Examples
Getting the customer to say “yes” enough times, until they make a purchase. If you are a social media manager or marketeer, in essence, your…
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How Swonkie Helps Social Ninjas In Social Media Management
Lack of time. This is one of the main complaints of those who manage multiple social media accounts. Having to post on each of the…
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Artificial Intelligence: 5 Tools for Social Media Managers
Stay ahead of the game in the Artificial Intelligence (A.I.) revolution by reading this article and discovering the top artificial intelligence tools for social media…
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Short Videos: The New Social Media Trend
Video continues to be the king of content when it comes to social media. In 2021, short video posts had more likes and shares than…
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5 New Swonkie Updates in July
We recently updated our platform to its most current version! In July we added 5 new updates to our platform that will allow you to…
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Hiding Instagram Likes: A Matter of Vanity or Transparency
Likes or likes are an intrinsic metric to Instagram and often serve as a judge of the value of a content. They are also known…
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Emotional Marketing: How to Trigger Emotions in Your Client
Emotional Marketing is a powerful tool to help your business stand out from the crowd. This guide shows you how to use emotional marketing techniques…
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Instagram Carousel Scheduling is Back
We promised you that as soon as automatic carousel scheduling for Instagram was made available again by Meta’s API Swonkie would make the feature available…
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Essential Metrics in Social Media Management
Having a social media presence and producing good content is important, but just as important is analyzing your social media metrics and knowing which metrics…
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Youtube – Steps to an Effective Strategy
YouTube is currently the second largest search engine and the most used social media for watching videos in Portugal. There are videos on every topic…
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Swonkie – Find Out our Amazing Solutions
Social Media Managers? Where are you? You are probably lost between Excel sheets analyzing generated reports from all the social media that you manage, or…
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SEO – On Page and Off Page Techniques
SEO, you’ve certainly heard this word. Although it is one of the most common terms in digital marketing, it is also one of the most…
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How to Use TikTok to Grow Your Business
You may never have thought of TikTok as a good asset for your business. However, there are several companies that have already joined the platform…
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Google My Business- Discover the Benefits
Google My Business is a free tool from Google that allows you to create a business page. As soon as the page is created, the…
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Digital Marketing for SaaS
Digital marketing is essential to every business. SaaS businesses are no exception. SaaS, or Software as a Service, is a business model that has been…
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10 Reasons to Use Swonkie
It is true that social media are crucial in a brand’s strategy. It is also true that a social media management platform makes the job…
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10 Amazing Contents for Social Media
Having ideas to produce daily content is not an easy task. If this task is already difficult for someone who produces content professionally, it becomes…
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