How to define Social Media goals
Setting social media goals is akin to looking at the top of the mountain and saying, “I will get there!” It is well known that…
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#digital-strategy
Pieces tagged digital-strategy, across articles, videos, tools and prompts.
How to Build a Buyer Persona
It is a fact: working on your online presence without creating your buyer personas is no longer an option. Your audience wants to feel special…
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SWOT Analysis for Social Media: Complete Guide
When you talk about SWOT analysis, sirens go off. Just like SWAT, SWOT analysis polices the internal and external environment of your social networks. This…
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Social Media Audit: How to do it easily (+ free checklist)
On social media, it’s very easy to get distracted by the ” pink world” of content creation, engagement, and connecting with your audience. But managing…
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Social Media Benchmark: How to Do It Step by Step
“I got 150 likes on my post” Hmmm… ok! So what? Is that good or bad? Without benchmarking your social media, this is exactly what…
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ANDIE versus ChatGPT: What are the differences when it comes to content creation?
Artificial Intelligence has come to change the way tasks are executed – and content creation for social media is no exception. As such, several platforms…
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How to Build a Briefing for Social Media
*Sigh* Ahhh… the Briefing. Hated by some, loved by others, the briefing is an essential piece of paper (or not in these days) to document…
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Value Ladder: Earn more Money with Each Step
“If you give us €20,000, we’ll create a marketing plan for you” If any company came to you and made you this proposal, as it…
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Artificial Intelligence: 5 Tools for Social Media Managers
Stay ahead of the game in the Artificial Intelligence (A.I.) revolution by reading this article and discovering the top artificial intelligence tools for social media…
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Short Videos: The New Social Media Trend
Video continues to be the king of content when it comes to social media. In 2021, short video posts had more likes and shares than…
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Hiding Instagram Likes: A Matter of Vanity or Transparency
Likes or likes are an intrinsic metric to Instagram and often serve as a judge of the value of a content. They are also known…
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Emotional Marketing: How to Trigger Emotions in Your Client
Emotional Marketing is a powerful tool to help your business stand out from the crowd. This guide shows you how to use emotional marketing techniques…
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Essential Metrics in Social Media Management
Having a social media presence and producing good content is important, but just as important is analyzing your social media metrics and knowing which metrics…
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Youtube – Steps to an Effective Strategy
YouTube is currently the second largest search engine and the most used social media for watching videos in Portugal. There are videos on every topic…
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SEO – On Page and Off Page Techniques
SEO, you’ve certainly heard this word. Although it is one of the most common terms in digital marketing, it is also one of the most…
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How to Use TikTok to Grow Your Business
You may never have thought of TikTok as a good asset for your business. However, there are several companies that have already joined the platform…
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Google My Business- Discover the Benefits
Google My Business is a free tool from Google that allows you to create a business page. As soon as the page is created, the…
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Digital Marketing for SaaS
Digital marketing is essential to every business. SaaS businesses are no exception. SaaS, or Software as a Service, is a business model that has been…
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10 Reasons to Use Swonkie
It is true that social media are crucial in a brand’s strategy. It is also true that a social media management platform makes the job…
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