Prompt: what to measure for this goal, and what to ignore

Pick three metrics before you start, and write down which ones do not matter. That is the part that stops the thirty-page report.

Analytics #andie #metrics #goals #prompts

By Redação Swonkie

Equipa editorial

2026-10-06

I will tell you this brand's goal for the next three months.

Answer with:
1. The three metrics that answer that goal. No more than three.
2. For each one, what makes it rise misleadingly, and what to put beside it so you do not fall for
   that.
3. The metrics we will deliberately ignore, with the reason in one line.
4. The baseline I need to record today to be able to compare in three months.

If the goal is badly framed for measurement, say so and propose a measurable version before
answering the rest.

Reports grow because nobody decided, at the start, what would not be measured. Every stray question adds a page, and a year later nobody knows which of the thirty matter.

Question 2 tends to surprise: nearly every metric has a way of rising without anything having improved. Engagement rate rises when you post less, reach rises off one post that travelled outside the audience, followers rise with a giveaway.

How to use it

At the start of a quarter or a client, before building the report.

Afterwards

Point 4 is what almost everyone skips. With no values recorded on day zero, in three months the conversation will be about impressions instead of about change.

See it in the product

Next up

Prompt: turn a monthly report into something a client reads

If a number went up because of a single post, say so. That is the difference between a report and a sales deck.

Keep going

Prompts

Analytics

2026-09-03

Prompt: turn a monthly report into something a client reads

If a number went up because of a single post, say so. That is the difference between a report and a sales deck.

Numbers do not convince on their own. The prompt that turns a month of metrics into three paragraphs a person actually reads.

You have last month's data for a profile. Write the executive summary of a report for a client who
does not work in marketing.

Required structure, three paragraphs:
1. The most relevant thing that happened, with the number that proves it.
2. Why it happened, tied to concrete decisions we made.
3. What we will do next because of it.

Rules: no technical term without an explanation in the same sentence. No percentage without the
absolute value beside it. If a number went up because of a single post, say so. If any indicator
got worse, it belongs in the summary, not buried in the tables.

200 words maximum. Do not invent causes: if the data does not explain a change, write that it does
not.

#andie #reporting #clients #prompts

Redação Swonkie

Equipa editorial

Read the full piece

Prompts

Publishing

2026-10-27

Prompt: the final check on a caption

If everything is fine, say everything is fine. A reviewer who always suggests something stops being read.

Seven checks before publishing. None of them is about grammar.

Check this caption before I publish. Go through these in order and answer each with "ok" or with
the concrete problem:

1. Does the first line work on its own, before "see more"?
2. Is the promise in the first line kept by the rest?
3. Is there any claim I could not back up if someone asked?
4. Can you tell what this is about without seeing the image or video?
5. Is there a clear ask at the end, and is it something you can do on this network?
6. Does any sentence need context only someone who works here has?
7. Is there anything an outsider could read as offensive?

Do not rewrite the caption. Point and explain. If everything is fine, say everything is fine
instead of inventing a suggestion.

#andie #captions #review #prompts

Redação Swonkie

Equipa editorial

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Prompts

Strategy

2026-10-20

Prompt: the questions for a kick-off meeting with a client

No question whose answer is on the website. A kick-off is for what is written down nowhere.

The answers missing in month one are always the same. Asking them on day one saves weeks.

I am about to start managing a brand's social media. I will give you the industry, what it sells
and to whom.

Write the kick-off meeting questions, grouped into five blocks:
- business (what actually makes money, what is seasonal, what is changing)
- audience (who buys, who influences the purchase, who will never buy)
- voice (what the brand would never say, who signs off, which subjects are off limits)
- operations (who approves, on what deadline, who answers messages, who holds the access)
- success (what has to happen in three months for this to count as working)

Six questions per block maximum. Open questions, one thing at a time. No question whose answer is
on the brand's website.

At the end, name the three questions that, left unanswered, make the work impossible to do well.

#andie #agencies #onboarding #prompts

Redação Swonkie

Equipa editorial

Read the full piece