# Prompt: what to measure for this goal, and what to ignore

> Pick three metrics before you start, and write down which ones do not matter. That is the part that stops the thirty-page report.

- Type: prompt
- Category: analytics
- Labels: andie, metrics, goals, prompts
- Author: Redação Swonkie, Equipa editorial
- Published: 2026-10-06
- Canonical: https://swonkie.com/en/hub/what-to-measure-for-this-goal/

## Prompt

```
I will tell you this brand's goal for the next three months.

Answer with:
1. The three metrics that answer that goal. No more than three.
2. For each one, what makes it rise misleadingly, and what to put beside it so you do not fall for
   that.
3. The metrics we will deliberately ignore, with the reason in one line.
4. The baseline I need to record today to be able to compare in three months.

If the goal is badly framed for measurement, say so and propose a measurable version before
answering the rest.
```

---
Reports grow because nobody decided, at the start, what would not be measured. Every stray question
adds a page, and a year later nobody knows which of the thirty matter.

Question 2 tends to surprise: nearly every metric has a way of rising without anything having
improved. Engagement rate rises when you post less, reach rises off one post that travelled outside
the audience, followers rise with a giveaway.

## How to use it

At the start of a quarter or a client, before building the report.

## Afterwards

Point 4 is what almost everyone skips. With no values recorded on day zero, in three months the
conversation will be about impressions instead of about change.