# Prompt: audit a profile before pitching for the work

> Thirty minutes of reading before a sales meeting, done in three. What to ask of a profile that is not a client yet.

- Type: prompt
- Category: competitors
- Labels: andie, audit, proposals, prompts
- Author: Redação Swonkie, Equipa editorial
- Published: 2026-09-17
- Canonical: https://swonkie.com/en/hub/audit-a-profile-before-pitching/

## Prompt

```
Analyse this public profile as if you were preparing for a meeting with the brand. Answer these
questions, in this order, with concrete examples of posts:

1. What does this brand say it is, and what does the profile show it is? Where do the two not
   match?
2. What formats does it use, how often, and which one visibly gets more response?
3. What subject does its audience actually comment on, beyond compliments?
4. Three things being left on the table. Concrete, not generic advice.
5. One thing it does well that I should not propose changing.

Do not use metrics you cannot see from outside. If you lack the data for an answer, write that you
lack it instead of estimating.
```

---
A profile audit done properly before a meeting changes the conversation. The problem is time: nobody
does thirty minutes of close reading for a meeting that may go nowhere.

This prompt exists to cut that to three minutes and still produce a defensible reading. Two
constraints matter more than the questions: **do not estimate metrics invisible from outside**
(reach, saves and clicks are not visible on a public profile, and turning up with invented numbers
destroys credibility at the first question) and **find one good thing**.

## How to use it

Paste the profile URL. Works best on accounts with at least three months of posts.

## Afterwards

Take **two** of the three opportunities into the meeting. A list of three reads like a report; a list
of two reads like a conversation.