# Prompt: adapt a piece for another market without sounding translated

> Translating changes the words. Adapting changes the examples, the references and what you can take for granted.

- Type: prompt
- Category: strategy
- Labels: andie, translation, markets, prompts
- Author: Redação Swonkie, Equipa editorial
- Published: 2026-09-24
- Canonical: https://swonkie.com/en/hub/adapt-a-piece-for-another-market/

## Prompt

```
I will give you a piece written for one market. Adapt it for the market I name.

What you must change:
- examples and brands: use references that audience recognises
- figures and currency, with orders of magnitude that are realistic there
- commercial dates: not every market has the same ones
- what can be taken for granted about rules, taxes and platforms

What you must not change: the argument and the structure.

At the end, list what you changed and why. If some part does not apply to that market, say it does
not apply instead of rewriting it by force.
```

---
The most common mistake when taking content to other markets is not language, it is context: the
examples stay companies nobody there has heard of, and the figures stay in a currency with orders of
magnitude that make no sense.

The decisive instruction is the last one: **allowing a part to be declared inapplicable**. Without
it, the model adapts everything, including what should simply be left out of that market.

## How to use it

With the original approved and the market named explicitly. "Spain" and "Latin America" produce very
different results.

## Afterwards

Read the list of changes before reading the text. That is where you see whether an adaptation
happened or only the language changed.